Small businesses are increasingly embracing the platform. In their accounts, entrepreneurs not only offer in-demand products and services, but also entertain, educate, and inspire a large audience through the convenient format of short videos and engaging creativity.
Companies from various sectors have begun to leverage the platform's capabilities for live interaction with potential customers, building trust, and enhancing brand recognition. Creative presentations, unique stories, and direct communication with the audience help them not only sell but also engage people in dialogue, transforming ordinary advertising into content worth sharing.
Our editorial team has prepared a list of five business accounts that have been recognized as the most notable accounts of small and medium-sized enterprises in the "Local Business" category as part of the 2024 Year in TikTok campaign, dedicated to the platform's achievements in Kazakhstan.
The winner in the "Local Business" category is @skindelicious.space — a cosmetics store promoted by popular beauty creator Nursultan Kiyabay. The young man discusses caring for skin with his audience. On the account, which has 721.7k followers, Nursultan not only shares cosmetics tips but also demonstrates how to properly establish a skincare routine, emphasizing an individualized approach to skin care.
Another nominee is @doner_na_satpayeva_ — a popular local fast-food restaurant in Almaty, which has made satisfied customers the main stars of its account. The result of simple yet heartfelt videos is 456.9k followers. The format of videos where passersby try juicy doners or participate in fun challenges has become the business's hallmark, and the owners position the establishment as a place of good vibes and affordable prices.
Another nominee in the platform's year-end results is @lanzhou.kz — the account of a fast-food chain specializing in Chinese cuisine. The establishment gained popularity on the platform of short creative videos due to trendy and funny clips. The account boasts 348.3k followers. Videos on this account often feature light self-irony and challenges, as well as showcase culinary masterpieces of Chinese cuisine, enticing viewers to try something new.
Meanwhile, @life_football_astana is a paradise for football fans. On the page of the capital's specialized store, football enthusiasts compete in their knowledge of their favorite sport. The informative content format has allowed the creative team behind this account to amass 264.6k followers. Here, one can not only learn about new football gear but also test their knowledge of the history of world football.
Rounding out the list of nominees is @bobateakz — the Boba tea café, which has made it to the platform's year-end results for the second consecutive year and delights its followers with funny sketches, creating videos on popular trends while showcasing an accessible range of bubble tea drinks. The establishment has already garnered 1.3 million followers. This success is attributed to the vibrant content presentation and friendly communication with followers, who respond with enthusiastic comments about the drinks.
The examples of businesses that made it to the 2024 TikTok year-end results demonstrate that to promote a business on this platform, one should not fear experimentation and should pay special attention to the quality of filming and storytelling. Show not only your products but also the "behind the scenes" of your company, share your brand's values and story. This will help gain the trust of viewers and turn them into loyal customers and devoted fans of your work.