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The scarier you go to bed, the more beautiful you'll wake up: a new beauty trend.

A new viral trend has emerged in the beauty industry, taking TikTok by storm—it's called the Morning Shed. Tengri Life explains what it is and its purpose.
The scarier you go to bed, the more beautiful you'll wake up: a new beauty trend.

A new viral trend has emerged in the beauty sphere, taking TikTok by storm, known as Morning Shed. Tengri Life explains what it is and its purpose.

Videos tagged with this hashtag are garnering millions of views, and discussions in the comments are ongoing. What’s the essence? It revolves around the idea that "the more terrifying you look when you go to sleep, the more beautiful you wake up."

What is Morning Shed

Morning Shed is the process of shedding numerous cosmetic and wellness accessories after a night spent in a "beauty cocoon." It’s not just a ritual; it’s a whole philosophy of self-care, suggesting that you wake up with glowing skin, voluminous curls, and a well-rested appearance.

The trend involves applying a variety of products and using accessories such as:

  • night masks for the face: they hydrate the skin and protect against moisture loss;
  • brow and lash serums: help add thickness and expressiveness;
  • hair curling ribbons: create luxurious curls without damaging the hair;
  • lip strips: prevent dryness and even improve sleep;
  • chin lift straps: according to TikTok, they help define facial contours.

Some go even further, using castor oil wraps for the stomach to tighten the skin and eliminate toxins.

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Post by Rosa Hoffmann | Skin, Hair & Self Care (@between2mirrors)

How It Looks in Practice

Popular bloggers share their nighttime rituals: first, they apply a thick layer of moisturizer, then use a gua sha tool to smooth the skin, and finish with a night mask. Many also add eye cream, self-tanner products, wrap their hair in a soft silk scarf, and even spritz their pillow with lavender essential oil for better sleep. In the morning, all these enhancing layers are shed.

Why It Became Popular

The reason for the trend's success lies in the promise of a simplified morning routine. Proponents believe that complex nighttime rituals save time in the morning and allow one to look perfect right after waking up. However, many are left wondering: is it worth it?

What Experts Say

Cosmetologists and skincare specialists have mixed feelings about the trend. On one hand, some techniques do work: night masks protect the skin, and avoiding thermal tools maintains hair health. On the other hand, excessive use of products can lead to skin overload and irritation.

"Life is too short to complicate your night like this," "I just sleep, and that’s enough," critics wrote in the comments.

However, for many, it’s not just about skincare; it’s a sort of meditative ritual that brings joy.

Previously, a dermatologist identified certain beauty procedures that could significantly harm health, leading to long-term time and financial costs to remedy. More details can be found in the article.