Jetour: the key to success and record sales growth in Kazakhstan.

In 2023, Allur and Jetour entered into a strategic agreement to kick off their collaboration. Since then, Jetour has experienced steady growth, capturing the attention of an increasing number of Kazakhs. In 2023, a total of 3,930 vehicles were sold, while in the incomplete year of 2024, the brand has already surpassed 7,265 vehicles. In July of this year, sales reached a record high of 1,000 vehicles. This success was bolstered by the launch of the new Jetour T2 model, which has attracted the interest of family audiences due to its comfort and versatility. As of now, Jetour holds a 5% market share, securing its position among the top 10 best-selling brands in the country.

https://newtimes.kz/obshchestvo/198113-jetour-sekret-uspekha-i-rekordnogo-rosta-prodazh-v-kazakhstane2024-11-26 10:50:20

The Jetour brand, part of the Kazakh automotive company Allur, which emerged in the country’s market just two years ago, continues to impress with its rapid development. In a short period, the brand has managed to strengthen its position, gaining the trust of consumers and offering vehicles that perfectly meet the needs of the local market, reports IA "NewTimes.kz".

In 2023, Allur and Jetour signed a strategic agreement to begin collaboration. Since then, Jetour has demonstrated steady growth and is attracting the attention of an increasing number of Kazakhstanis. While 3,930 vehicles were sold in 2023, by the incomplete year of 2024, the brand has already surpassed 7,265 vehicles. In July of this year, sales reached a record 1,000 vehicles. This success was bolstered by the launch of the new Jetour T2 model, which has captured the interest of family audiences with its comfort and versatility. Currently, Jetour holds a 5% market share, allowing it to enter the top 10 best-selling brands in the country.

Key growth factors:

1. Expansion of the dealer network

In 2023, Jetour started with 5 dealerships, and by the end of the year, their number had increased to 17 across Kazakhstan, covering 90% of major cities and regions. The brand has ensured that purchasing a vehicle is accessible for every Kazakhstani.

In 2024, an additional 8 dealerships were opened, and by the end of the year, the launch of 3 more sales points is planned. This has brought the brand closer to customers and ensured quality service in all major cities of the country. Official Jetour dealerships are located in 17 regions of Kazakhstan.

2. Expansion of the model range

In 2024, Jetour offered customers 5 car models, each finding its buyer. By the end of the year, the launch of the new Jetour X50 crossover, which has already attracted audience interest, is expected.

3. Focus on family audiences

Jetour emphasizes the promotion of vehicles for family travels, which has proven to be a sought-after direction. The spacious, high-tech, and reliable crossovers from the brand have become the choice of families looking for comfort and safety during their trips.

Jetour does not intend to rest on its laurels. The brand will continue to actively develop its dealer network, expand its model range, and strengthen its position in the Kazakh market. Next year, customers can expect two new models that promise to become true bestsellers.