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"Food makeup": Zoomers have turned cinnamon into the latest beauty trend.

Zoomers frequently come up with innovative and creative ways to express themselves, blending art and inspiration from the most unexpected sources in their trends. Recently, a new trend has gone viral online—makeup in an unconventional "food" style, bringing a warm aesthetic of cinnamon and sweet glaze to the winter season. Tengri Life provides more details.
"Food makeup": Zoomers have turned cinnamon into the latest beauty trend.

Zoomers often come up with intriguing and creative ways to express themselves, blending art and inspiration from the most unexpected realms in their trends. Recently, a new trend has gone viral online – makeup in an unusual "food" style, which brings a warm aesthetic of cinnamon and sweet glaze to the winter season. Tengri Life explains in more detail.

This winter, the beauty world has warmed up to a new delicious trend – "cinnamon roll" makeup. This aesthetic trend continues the line of food and drink-inspired makeup styles, including popular looks like "strawberry girl," "latte makeup," "donut blush," and "espresso."

What is "Cinnamon Roll" Makeup

"Cinnamon roll" makeup draws inspiration from cinnamon shades – a medium-toned natural brown with orange undertones. These colors evoke warmth, coziness, and sweetness, reminiscent of the scent of fresh pastries. They look fantastic on the eyes, lips, and cheeks. The trend has also extended to manicures and hair coloring, offering endless variations for looks.

How to Create "Cinnamon Roll" Makeup

The main idea is monochrome and harmony. Makeup artists recommend the following.

  • Eyes: warm cinnamon eyeshadows should be applied in a softly blended layer or in a smoky eye format. For evening outings, add shimmering eyeshadows with sparkle.
  • Cheeks: blush in cinnamon or caramel shades adds natural warmth to the skin.
  • Lips: glossy or satin lipsticks in cinnamon and caramel tones complete the look.
  • Finish: a light glow on the face can be achieved with cream highlighters or moisturizing products to create a "glazed" effect.

Why "Cinnamon Roll" Makeup Has Become So Popular

Warm brown shades are versatile and suit most appearances. They create a cozy and natural look that perfectly fits winter days. The trend was inspired by Hailey Bieber, who introduced her new product – Peptide Lip Tint in the "cinnamon roll" shade.

The makeup evokes memories of cozy evenings by the fireplace, a cup of hot cocoa, and sweet treats. This style pairs beautifully with winter clothing: oversized sweaters, scarves, and soft coats.

It’s worth noting that creators have previously drawn inspiration from treats for makeup design. For instance, a new beauty trend has gained popularity on TikTok, leading thousands of users to rethink how to apply blush. This new method is called jelly donut blush. The idea is inspired by the sweet dessert – the jelly donut, whose round shape with a bright filling in the center has been creatively adapted for makeup.

Earlier in the beauty sphere, a new viral trend took over TikTok, known as the morning shed. What’s the essence? It’s based on the idea that "the more frightening you look when going to sleep, the more beautiful you wake up." More details can be found in the article.

Additionally, social media has discussed the theory of contrasting makeup, which gained popularity thanks to French makeup artist Alienor. It focuses on the "differences in tones" between skin, eyes, brows, and hair. The main idea is to create a balance between natural shades.

By the way, Zoomers have also launched another trend. Now, having pimples is no longer considered something shameful. More details can be found at the link.