A 33% rise in advertising expenses boosted Bereke Bank's deposit portfolio by 50%.
According to the 700-H reporting data for Bereke Bank, the bank spent 1.25 billion tenge on advertising in 2024, marking a 33% increase compared to 2023, as reported by Bizmedia.kz.
https://bizmedia.kz/2025-01-31-rost-rashodov-na-reklamu-v-33-uvelichili-depozitnyj-portfel-bereke-banka-na-50/2025-02-01 07:54:41
In 2024, Bereke Bank increased its advertising expenses by 33% compared to 2023, reaching 1.25 billion tenge, aiming to attract customers with a high deposit rate of 18.2%.
As a result, the bank's deposit portfolio grew by 50% in 2024, rising from 924.8 billion tenge to 1.39 trillion tenge.
